Marketing companies can help your business a great deal by taking it to the next level. Their role is basically to help your business grow and make it achieve its goals. This is basically why they are hired. But if you find that they are holding you back rather than helping you, it is time you consider sacking them; this is because what matters is your business. That is why this article has provided you with some signs that will show it is time you sack your marketing company.
If you notice they are out of touch with your needs
They should always be responsive to your needs. When they come up with a general plan, it should be flexible as well as within the scale of your working relationship with the marketing company. They should always be flexible enough to adapt to your changing needs and goals. If you happen to request certain marketing strategies and techniques and they refuse to adhere to those, it is best to consider some other person. If the company provides you with materials that you did not agree on, you should get someone else to do it for you.
You have no idea about what they are doing.
A marketing agency should always be in a position to provide you with a schedule of when to expect different tasks to be done. If that agency finds it difficult to commit to the timeframe or fails to meet the deadlines, then later they come up with unreasonable excuses, you should reconsider. The role of an agency is to inform you how the projects they are signed with are coming along, and once the two of you have agreed on a deadline, they should meet it. If you opt to go to their workplace, they must be available, and once you send them an email or call, they should be in a position to respond, if your attempts to reach them fail or they fail to communicate back, that should be a red flag to you.
You cannot access your data.
Your data is yours, and you should be able to log in at any particular time, anywhere to check the progress. You should not let the marketing agency send you the reports once a while; you should check it by yourself instead. Accessing your data will give you the opportunity of seeing all the data points instead of only the specific data points that might be included in the report compiled by the marketing agency.
If you see any of these signs in your marketing company, then it is high time you reconsider. This is because your company must have a better marketing strategy and team; it needs someone who can work well with you and wholeheartedly in an honest manner. You should get a company which you can have a good relationship with and one that you feel is fit for you. You should ensure that you spend your money and time on a marketing company that can contribute to the growth of your business.