To Generate More Traffic and Revenue
Like earlier said, social media is a platform that exposes you to the world. Businesses who know how to engage with customers using channels like Instagram and Facebook can convert more traffic to their sites and make more sales than companies that don’t.
At first, enterprises relied on internet forums and e-mail marketing to reach out to their customers. But now, social media makes this process of targeting potential buyers easier than ever. Also, re-targeting existing customers and informing people about which promotions you have is seamless.
For instance, an ecommerce company can engage in a Facebook marketing campaign, which will let past customers know about new promotions it’s having. And at the same time, attract new clients. This website can post a picture or a post and include a link where customers can be directed to the store immediately. Online furniture and bed store www.hf4you.co.uk have had considerable success with social media marketing according to sales manager Brian Adams.
Attract New Clients
Facebook, Twitter, and other social media platforms make it easy for businesses to attract a new client base. When you post something on your account, an existing fan or follower can see it. Then they can easily share whatever you’ve posted with all their fans or followers. Statistics say that an individual’s follower or fan has most likely the same interests as them. This, therefore, means that there’s a good chance that your existing customer can convert more customers from their follower’s lists.
Advertise and Build Your Brand
How else will people know that your business exists if you don’t put it out there? And this is precisely what social media allows you to do. These platforms allow one to present themselves in a world where individuals stay online seven days a week and throughout the year.
It also allows you to build your brand such that your customers don’t just visit your website for sales but also for a great experience. It lets you portray your website in a manner you want as well as advertise to your target audience.
Well, from the above discussion, we’ve seen that social media plays a vital role in making a website known and driving sales. It’s, therefore, essential that companies advertise their social media presence. Unfortunately, only 23% of companies have a social media page even though half of all consumers expect all businesses to have one.
Enterprises should again include links of their social media pages on their websites so that visitors can continue staying connected. Using social media, you can quickly get a visitor to be a follower or fan instantly.