Search Engine Optimization and Search Engine Marketing are very important and very powerful business tools which can be said to be similar because of their role of improving website traffic. However, when we look into them deeply, you will find out that the two are two distinct tools. Below is an article with some of the differences between SEO and SEM.
SEO can be used to maximize a website’s visitors; it does this by ensuring that ranking it high by optimizing its search. On the other hand, SEM is basically an online marketing strategy that involves website promotion by increasing the site’s visibility in SERPs.
One of their main differences is that SEO gives emphasis to improving a website so that it can improve the website’s organic ranking. Moreover, SEO is a primary organic ranking technique behind SEM. On the other hand, SEM does generate traffic through different resources like paid marketing as well as SEO.
The traffic volume of SEM is controllable, and it also relies on the amount you can pay or bid for that online marketing. While for SEO, it is very difficult to predict its traffic in advance. Compared to SEM, SEO takes a lot of time.
SEO cost a lot of upfront money so that one can get started with it, however, as you get the traffic, you will continue getting it but with minimal upkeep as well as cost. As for SEM, you will continue to spend a lot of money on it as long as you need visitors to come to visit your website.
SEO involves two components; these are on the page and off page SEO.
On page involves
Integration of social sharing within your content
Clean as well as formatting page URLs.
Incorporating some keywords into tags or alt text
Off page SEO involves
Social book marking
Signals of social sharing
Creation of natural back link profiles
While as for SEM, it has components known as the paid search which involves the pay per click listings as well as advertisements. In most cases, SEM involves PPC Campaigns and its activities.
SEM is precise and agile, you can be in a position to get the searchers of your preference, but you will need to pay for that. For SEO, it is basically free. However, you will need to put in your energy on a lot of research to ensure that your net is in the required place and is attracting the right people.
When the need arises for you to create the best position online for your business, you find that there are a lot of methods that you can go about to do this. Among these methods is where you will find SEO and SEM in them. That is when you will need the help of a professional. It is important that you go for an experienced expert who has the knowledge of what he or she will be doing. It is important that you get a team of experts to help you with this instead of getting only one person.