No one can dispute the power of effective online marketing. An effective online marketing strategy can serve the needs of businesses and also increase the demand for the service or product that is being offered.
The influence of online ‘cyberspace’ has steadily grown since the 1990s and now it has become the major virtual environment for the majority of people on the planet.
The Internet has been the place to be. Starting from social media, ease of creating content or consuming the digital content, and streaming content. There are various marketing trends to watch out for in 2019.
What Are The Marketing Trends To Look Out For?
Facebook remains to be the number one social media platform with 41% users above 65 years in the United States. This makes it the best platform for marketing content that targets the senior demographic population.
In 2018, Facebook had a tough time with the data breach that affected about 14 million users. This made it gain a reputation for being the platform that is weaponized, has political propaganda, and continuous dropping in popularity with the young demographics. Nevertheless, Facebook is still massive and many people continue to check on it. All you have to be is judicious with your target audience and ensure they are still on Facebook.
- Instagram (Great With The Kids)
Luckily for Facebook, their biggest threat is no longer a threat since they bought Instagram. The video and image-based social media platform are well optimized to make it easier for users to share their videos and photos from their mobile handsets. Phones are currently the most global computing devices in the universe and rapidly growing as the computer of choice for the public.
Instagram’s sudden rise has already exceeded one billion users which is an impressive achievement. This shows that it is one of the most rapidly growing social media platform. More importantly, most of its users are the younger demographic mostly under 30. Facebook losing since it is known for its reputation as the social media for “old people”.
- Videos Are A Must
Approximately 73% of Americans engage with YouTube. This means that more than a half of all Americans are streaming videos. A lot of these videos are created on the surface of online marketing. As much as YouTube maybe be the most popular method of consuming videos, it does not mean that you should not be uploading videos on Facebook or any other social media platform.
Videos online marketing offers the best of both worlds. Currently, videos have been paired with the amazingly accurate and valuable metrics of the online media to provide more useful data on how specific efforts are executing. Videos are very effective online marketing tools if you are creating videos for Facebook, your website or even Instagram. One can capture a lot of information and details of your brand in a video. You can have impressive gains once you stick to the fundamentals of a good video.